John Phelan

CEO of MKG Media Group

Mike Krass | CEO

Aside from being the CEO at MKG Media Group, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of Washington State University, Mike currently calls San Francisco home.

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Automate Social Media Success with IFTTT (If This Then That)

October 20, 2014

What is social media automation & who cares? The marketing world is hellbent on automating everything: programmatic advertising (from folks like Rocket Fuel, Data Xu and more), programmatic email marketing, marketing automation from Marketo and more. So how can folks automate some of their social media activity? By using If This Then That (IFTTT)! IFTTT can automate [&hellip

5 Things I’ve Learned in the 32 Month Journey of MKG Media Group

April 16, 2014

It’s been 32 months since I embarked on the journey of starting my own company As any entrepreneur can tell you, starting a company leads you to experience the highest of the highs and the lowest of the lows. When you’re down, it seems like you’ll never be able to get back up. When you’re [&hellip

How to Chart Organic Search CTR Curve Using Google Webmaster Tools

April 14, 2014

A few months back the team published our goals for 2014. These goals included personal as well as company growth ideals that we as a group and individuals wanted to strive to achieve. Among many of our goals for this year, one of them stood out to amongst the rest: Live a day in your [&hellip

Google Tag Manager: How to Implement Custom HTML Tags on Click Listeners

March 6, 2014

For all it’s wonder and glory, there’s one thing missing from the Google Tag Manager product. Detailed Q&A forums! We utilize Google Tag Manager (GTM) for the majority of our clients; it reduces the number of IT requests put in to engineering, helps us securely manage marketing tags across the entirety of our clients’ websites, [&hellip

Wanted: IT Professionals

February 25, 2014

Wanted: IT Professionals Over the past two years, we’ve been using a phenomenal user testing service by the name of YouEye to gather qualitative research about our customers. This survey data helps us make data-driven recommendations to our clients to help shape their product roadmaps. Interesting stuff! While YouEye does provide the opportunity to source [&hellip

Attention: We’re in Search of a Rockstar Content Strategist

February 21, 2014

Are you looking for your next great job? That one role you can’t wait to get out of bed in the morning for? The one that makes you so excited that you can’t contain your enthusiasm? Good: We’re hiring! Take a look at the job description below to see if you’re the right fit. If [&hellip

The Most Awesome and Official 2014 Goals of MKG Media Group

February 12, 2014

Our team loves to make important decisions on our feet: Literally We’ll lace up our sneakers and host a meeting while we go on a walk. The team is big fans of stretching our legs and getting some fresh air as we make decisions; it just feels good! On one of our most recent walks, [&hellip

Planning Analytics vs. Day-to-Day Executional Analytics

February 10, 2014

It was just one of those amazing conversations MKG uses x+1 for all our programmatic media buying and data management platform (DMP) needs on behalf of our clients. They’re transparent, have little down time and end up delivering great results for our clients. Last but not least, they really like analytics Last week we had [&hellip

SEO & Web Design Tips for Fast Growing Companies

December 12, 2013

Can You Guess Who the Fastest Growing Companies Are in the US? Each year, CNN Money releases their 100 Fastest Growing Companies list that highlights the fastest growing companies in the United States. The criteria include: Revenue ($) Revenue Growth (3 year) Profit Growth (3 year) Total Return (3 year) Net Income ($ millions) The [&hellip

4 Reasons Video is Critical for Every Search Engine Optimization Strategy

November 1, 2013

More than 2 BILLION Google Searches Display Video Results Every Day: Is Your Brand Involved? Earlier this year, we began providing more value to our clients by expanding our search engine optimization capabilities and experience. A large portion of that expansion included writing long & short form articles as well as producing infographics