As we announced last week, our team is producing a six-part series on content marketing to be distributed for FREE via e-book at the end of June.  …

Content is King: Don’t you Want a Place on the Throne? As clients continued to ask for our assistance with their content marketing strategy, we …

Do you know how to calculate the lifetime value of a loyal customer? Marketers often discuss the lifetime value of a loyal customer as a …

This question comes up all the time when speaking with brand marketers: How do I find a good social marketing media agency? As we’ve heard …

In our previous blog posts, we discussed measuring the return on investment of marketing analytics and brought up the idea of a dashboard. Just to …

Our team here at MKG Media Group has a big announcement to make: We’ve been named the Agency of Record for Zweena Health! So who …

In our experience, many clients initially view analytics as … A value add service, attached to additional lines of business Pre-packaged together with any kind …

During a conference call earlier this week, the client brought up a great question: How does your team evaluate banner ad creative? I mean, do …

Introduction to Integrated Marketing Analytics Microsoft, one of our larger clients, has several different marketing communications running simultaneously; they run paid online advertising, organic & …

As a digital marketing agency that focuses on integrating multiple channels into our clients’ marketing mix, we are constantly asked the following: Where does mobile …