Digital Rules Blog category

5 Things I’ve Learned in the 32 Month Journey of MKG Media Group

April 16, 2014 by

It’s been 32 months since I embarked on the journey of starting my own company As any entrepreneur can tell you, starting a company leads you to experience the highest of the highs and the lowest of the lows. When you’re down, it seems like you’ll never be able to get back up. When you’re [&hellip

How to Chart Organic Search CTR Curve Using Google Webmaster Tools

April 14, 2014 by

A few months back the team published our goals for 2014. These goals included personal as well as company growth ideals that we as a group and individuals wanted to strive to achieve. Among many of our goals for this year, one of them stood out to amongst the rest: Live a day in your [&hellip

3 Reasons to Leave Google AdWords Management to the Experts

April 9, 2014 by

As part of our 2014 Goals, specifically Mike’s goal of having each of us step into each other’s shoes, I decided to take a crack at being a Paid Search Director. Let’s just say, I have a new found appreciation for letting experts handle certain things, especially when it comes to spending money

Rockstar Content Marketing Strategist: Acquired

April 3, 2014 by

Greetings and hello! My name is Adam Bullock and I am thrilled to have joined the MKG Media Group team as their rockstar Content Marketing Strategist! My professional background runs the gamut of different industries, but the one constant has been my passion for digital marketing and finding innovative ways to engage people online

Yes, I was a Web Designer. No, it wasn’t pretty.

April 1, 2014 by

As part of our MKG 2014 goals (Mike’s specifically), we were tasked with getting out of our professional comfort zones and living in one of our team member’s shoes for an hour or so.I chose to put on Kerry’s web designer hat. I mean, how hard could designing a straight-forward 120×90 banner be?!

Google Tag Manager: How to Implement Custom HTML Tags on Click Listeners

March 6, 2014 by

For all it’s wonder and glory, there’s one thing missing from the Google Tag Manager product. Detailed Q&A forums! We utilize Google Tag Manager (GTM) for the majority of our clients; it reduces the number of IT requests put in to engineering, helps us securely manage marketing tags across the entirety of our clients’ websites, [&hellip

SearchFest 2014: Highlights and Disappointments

March 3, 2014 by

I was fortunate to attend SearchFest 2014 in Portland, Oregon on February 28, 2014. This is the eighth year that SearchFest has been put on in Portland and I’ve actually been to every single one except for SearchFest 2013. So, I’ve seen how this event has grown both in attendance as well as the quality [&hellip

Wanted: IT Professionals

February 25, 2014 by

Wanted: IT Professionals Over the past two years, we’ve been using a phenomenal user testing service by the name of YouEye to gather qualitative research about our customers. This survey data helps us make data-driven recommendations to our clients to help shape their product roadmaps. Interesting stuff! While YouEye does provide the opportunity to source [&hellip

How to Customize Sidebars in Squarespace 6 Using CSS

February 25, 2014 by

The Challenge of Using CSS in Squarespace 6 Running several blogs under one Squarespace 6 site allows for a lot of reuse; however there are some limitations such as tweaking the sidebar on a per-blog basis that are still challenging for developers to work through. The Solution A combination of ids and classes in the [&hellip

Attention: We’re in Search of a Rockstar Content Strategist

February 21, 2014 by

Are you looking for your next great job? That one role you can’t wait to get out of bed in the morning for? The one that makes you so excited that you can’t contain your enthusiasm? Good: We’re hiring! Take a look at the job description below to see if you’re the right fit. If [&hellip