Digital Rules Blog category

A Marketer’s Guide to Pinterest Messaging

August 8, 2014 by

Pinterest recently released a messaging feature within their network. At first blush, you may be confused; Pinterest is a site all about pinning stuff you find, right? Well, you may find it surprising that Pinterest says pinners use their “send a pin” feature (introduced last year) over 2 million times a day. Pinners are interacting [&hellip

ClubBING Google: 3 Ways Bing Beats Google

August 1, 2014 by

As a marketer, I obviously prefer Google to Bing. And I would recommend that companies focus on Google rather than Bing the majority of the time. But as a consumer, I love using Bing. Yep, I’m not afraid to admit it. Hear me, world: I love Bing! I’ve boiled it down to three big ways [&hellip

5 Words to Use on Your Website (and 5 Words to Avoid)

July 16, 2014 by

Too often, websites fail to convey the absolute awesomesauce that a company offers. Simply, it’s in how a company chooses to describe their product/offering via the words on their website that can be its downfall. We wanted to give you the “secret sauce” on how to properly describe your offering on your website, while also [&hellip

7 Steps for Starting Your Pinterest Account – The Right Way – Part 2

July 10, 2014 by

This post is written by Vincent Ng, founder of MCNG Marketing, author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. In the second part of this two-part blog series (read part one here!), Vincent looks at the last 3 steps for starting a Pinterest account – the [&hellip

7 Steps for Starting Your Pinterest Account – The Right Way – Part 1

July 8, 2014 by

This post is written by Vincent Ng, founder of MCNG Marketing, author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. This first part, in a two-part blog series, gives the basics of Pinterest and looks at the first 4 steps for starting a Pinterest account – the [&hellip

The Response to Commercials: The Ultimate Time Suck

July 1, 2014 by

In an earlier blog post, we set out to try to put the amount of time we spend watching commercials on Hulu Plus into context. Using an average San Francisco salary to calculate time spent watching commercials, Kerry found that she had wasted $4,612.50 of lost time due to commercials watching her favorite shows. $4,612.50. [&hellip

Knowledge Graph optimization (or: Be a SERP thought leader)

June 23, 2014 by

The future of search. Enhancing search engine’s search results. Could change search forever. All of these phrases are what others have used to describe the Knowledge Graph. That being said, are you able to have influence over this “Knowledge Graph” and have it potentially serve up what you choose

DuckDuckGo and YOU: Viewing Referral Traffic & How to Advertise

May 30, 2014 by

DuckDuckGo is booming to the tune of 1 billion searches in 2013. Are you curious how much traffic is coming to your website from the privacy-focused search engine? Or how you can advertise on it? Read on for your DuckDuckGo primer to learn all you need to know. Duck…duck…GO!

Sparking the Slow Clap: Adding Value Beyond Your Core Service

May 26, 2014 by

One of the most important question for companies is how to get customers to stick around. Since this is MKG Media Group and we’re in the business of amplifying your awesomeness, we go one step further: how do you get your customers to sing your praises? To chant your name while fist-pumping from the rooftops? [&hellip

Commercials: The Ultimate Time Suck (Infographic)

May 19, 2014 by

Time flies when you’re having fun! And that’s why when you watch commercials it feels like time is standing still. I’m sad my favorite TV shows are over for the season, but thrilled that I no longer have to watch commercials for the next three months! A commercial-free summer