E-Tailing Group’s 2012 E-Commerce Study Findings
In their recent 2012 Merchant Survey …
The e-tailing group studied the ROI impact of different personalization techniques used by marketers.
Here are some other interesting facts that the survey discovered:
- Lack of Purchase: 72% of site visitors that place an item in a virtual shopping cart don’t actually make the purchase
- What’s the Correct Channel?: Immediately following a shopping cart abandonment, the most effective marketing opportunities are triggered email and display retargeting
- Timing is Everything: Of shopping cart abandoners, 72% of these consumers will return within 12 hours to complete the purchase process
You can learn more about their methodology & findings by …
… reading this iMedia Connection article that examines the results of the study in more detail.
Mike Krass | CEO & All-Around Nice Guy
MKG Media Group
Aside from being the CEO of MKG Media Group, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of the Edward R. Murrow School of Communication at Washington State University, Mike currently calls San Francisco home. Feel free to contact him via Twitter & Email:
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mike@mkgmediagroup.com
