Google Wallet as a mobile payment processor, specifically …
What is NFC?
- NFC technology is a short-range tool that operates on wireless frequencies. It works by connecting a user’s mobile device, equipped with an NFC antenna or specially programmed SIM / SD data card, to a receiver to transfer money
- Using NFC requires no set up ahead of time; you simply touch or tap your smartphone to the receiver
- The user must be within a few feet of the receiver to create a NFC transaction
How is NFC being used?
- Right now, a lot of the activity around NFC is in the mobile payment space
- In the long run, NFC’s capability to connect a consumer’s mobile handset to the face-to-face experience of a store visit could be of value as brands look to integrate a more digital shopping experience into their customers lives
How can brands & marketers tap into NFC?
- Marketers can use NFC to connect with consumers ‘in real life’, via their mobile devices
- Imagine in-retail signage that prompts users to check their smartphone for a coupon, deal or offer that is redeemable immediately
- Connecting user data from a ‘mobile wallet’, as Google dubs their NFC product, to create a custom- tailored shopping experience based upon past shopping activity, demographic and geographic data
- Based on this data, create more ‘sticky’, or loyal, customers that continually return to purchase good / services from your brand