Who Uses Location Based Mobile Apps?
In a study released by the Pew Research Institute earlier today, it was discovered that …
74% of smartphone owners use their phone to get real-time location-based information
Other highlights featured in the study include:
- Nearly 1 in 5 (18%) of all smartphone owners use geo-social apps to ‘check in’
- 65% of smartphone owners have used their phone to get turn-by-turn directions
- As of May 2012, 10% of all smartphone owners use geosocial services like Four Square
How often do you use geosocial services? Do you communicate with your consumers in these applications?
Mike Krass | CEO & All-Around Nice Guy
MKG Media Group
Aside from being the CEO of MKG Media Group, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of the Edward R. Murrow School of Communication at Washington State University, Mike currently calls San Francisco home. Feel free to contact him via Twitter & Email: